And I think it has. Interviewee: So, the founder, James [?] Andrew: Alright, and you talked about compelling content. I'm an entrepreneur, a product person, a book lover, a surfer, and a geek. You know, if you wrote a book aboutI cant come up with a good example. What else did you do that was different and that helped spur on virility? Login or become a premium member. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. Hes a guy who once hes done reading a book he just tosses it out I guess because he sent the book to me, the one that I was most interested in. But people started to get burned out on those big generic sites. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." Was it just watch me and youll learn, or was it more formal than that? Better even than many of the business classes that I took at NYU. Interviewee: Did he use Goodreads books blog? Interviewee: Yeah, its looking good. But So, the large degree most of the jobs I found were, you know, building printers for HP or just stuff that wasnt getting as exciting as hearing about all the stuff going on it the dot com world. Youll learn how he did it in this interview. Andrew: Yeah. Do you think you couldve learned it so quickly? Like everything else we do at Goodreads, KINDLR was a passion project from start to finish. Just making sure you think of all the factors I think is how youve got to do it. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. Or even the Google AdWords self-serve product in that its cost-per-click based. Interviewee: Yeah, I think so. There is also a special section for authors with suggestions for promoting their works on Goodreads.com, aimed at helping them reach their target audience. in Mechanical Engineering from Stanford University. Andrew: You know where they grow those kinds of engineers/entrepreneurs is Hacker News. Maybe its going to be some kind of mobile, social networking that we can all access on our iPhones. Goodreads is the largest website on earth for all things books. Andrew: And how did he pass on what he learnt at Tickle to you? Now its really easy to put down a hundred bucks and see, hey do I get any traction, and Go ahead. Andrew: The book Think and grow rich, I think one of its points there is to work with good people, because their systems, their was of working is going to rub off on you. If they were Jewish, they would go to JDate. Is it going to increase our user retention? Net Worth in 2022: $1 Million - $5 Million: Salary in . It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. Several members of the Goodreads team are single and dating in . LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. After university Chandler initially worked as a programmer in on-line businesses,[11] including dating sites,[12] and Khuri Chandler as a journalist. You know the Sci-Fi and Fantasy group on Goodreads is one of my favorites, those guys are just amazing, and theres so much discussion going on, and theres so much excitement going around all the books that people are reading. I never give up my books after I fall in love with them. I cant remember who I was thinking of but guys with serious cred. He had a number of good things about him. [68], Authors who are aware of the site have noted problematic qualities of Goodreads affecting discoverability and search engine results, particularly the platform's inability to sort pseudonyms, and its refusal to allow authors to choose the primary author name that appears on book records. You allow them to connect with their readers. The easier you make things for users, the better; so if you tell them: Youve got to do a bunch of work to find your friends and send these test results to you, theyre not going to do as much. Andrew: And I know from looking at Goodreads, from looking at your profile on Goodreads, youre reading Think and Grow Rich an inspiration for me. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. Can you talk about that? Doing that process helps you think, okay well heres a feature that would be really cool and maybe its going to really increase user retention but its not going to help us at all with revenue or getting new traffic, so maybe its not as important as this other idea which is going to really make us money and increase retention, or this other idea which is going to get us new traffic and increase retention. So we were really shocked when we were trying to do anything that was going on that wasnt working. Otis and Elizabeth Chandler are founders of Goodreads. I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. Andrew you might be a golden retriever because youre kind of outgoing. Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. Andrew: 2.7 million registered users I said in the beginning you got up to 650,000 on your own, no outside funding. Or much faster feedback about something you write. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Andrew: Alright, so one of the reasons that it went viral is because people love talking about their IQs or the results of their tests, what kind of dog they were. And yet, a funny thing that he said about business school: He said Dont go to business school, and you go James, you went to business school. And my wife and I, I kind of view my wife as my co-founder. I know the first time that we tried this interview it didnt work out so well. Save Share. So that was the big lesson, serious is good but fun is viral. What about groups? [75] As a result, Goodreads, an Amazon company, stripped the metadata from its record for the offending title, segregating The Turner Diaries to its "NOT A BOOK" author moniker (a category typically used to weed non-book items and plagiarized titles from the platform).[76]. which is go out and get the book and try to learn it on your own. I actually found a dating site once for people who golf. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. And its become more on the author to market themselves. Thank you Otis. Blogger or WordPress, whatever. If you want to narrow your search down a little bit further you can click on the city, and I used to live in Los Angeles, so well experiment by clicking on Los Angeles. Sep 22, 2017. Him on Goodreads? [25], In March 2013, Amazon made an agreement to acquire Goodreads in the second quarter of 2013 for an undisclosed sum. Now he gets the same write-up and nothing happens. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. No, I get those emails from you. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. Amazon & Goodreads; Education. I actually found a dating site once for people who golf. You were studying mechanical engineering. But it got me to learn HTML and SQL which were important, cause it got me into the web. Like about 10% of our users went kind of nuts and would add everything theyve ever read. So its gotten a lot harder. [13] Chandler and Khuri both grew up in California. Andrew: What about the business behind it, or how do you, alright so I can understand its fun, but if theres not as much substance to it wheres the money coming from is I guess what Im asking. Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. Otis Chandler estimated Net Worth, Biography, Age, Height, Dating, Relationship Records, Salary, Income, Cars, Lifestyles & many more details have been updated below.Let's check, How Rich is Otis Chandler in 2019-2020? You would add photos and there was a news feed that had all your friends photos and our whole company, an 80-person company used this every day and every day there was an email update with everyones photos from the weekend or the day before and it was really amazing because you really got to know everyone in the company much better than you did by just talking to them because you got to see where they were and then you had a basis for a conversation. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. And its an iterative process. I dont know. I dont think it worked. Fortunately the book straightens out into a well-researched and well-written history of LA, the LAT and the Chandler/Otis families. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Interviewee: Heh, right. Goodreads often refuses to remove quotes with "likes" from an author's profile, even if the quotes are false or invalid. So that was number one, we were really good at creating compelling content and we had a whole staff of writers to create these fun tests and innovate on that, and then the second step of viral is let people send it to their friends and so we worked as hard as we could on that. What were you able to do? I should have gone for Mix Energy or Mix Synergy. And then what wins goes first, and then you try another one. Do you have a group on Goodreads thats like that? were creating profiles, and I said weve got to make these guys special. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. So we kind of, I actually have a spreadsheet where Ive got a product and then I give a rating on each of those three criteria and then I come up with a total priority. That gave his business enough traction to raise money from investors and take his business to over 2.6 million members. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. So then they started going to these niche sites. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. But people started to get burned out on those big generic sites. Personal Investments. A lot of engineers just like thinking about code and I can understand that, so if youre an engineer who likes just thinking about code maybe you need your left hand man who can go think about business, like you and your brother. Profile Name: Otis Chandler Age: 31 Company: Goodreads.com Title: CEO and president First job: Ranch hand in Montana Bookselling in the future will be "all about using the Internet and free e . And Goodreads, before it got any outside funding, it was him, just building this thing up. You know for us we had a problem where Goodreads was about cataloging your books so you come in and youd add a bunch of books and youd say what you thought of them, and maybe youd go kind of nuts. I probably said I wanted to be a mechanical engineer and build cars someday. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. If they were Jewish, they would go to JDate. How can they get people to read them? Thats huge. [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. Goodreads has a presence on Facebook, Pinterest, Twitter, and other social networking sites. Is the audio coming in? If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? [15], Goodreads addressed what publishers call the "discoverability problem" by guiding consumers in the digital age to find books they might want to read. Andrew: Funny how many people who went to business school would say the same thing. We allow you to actually create custom shelves. Dave Yenk, again, Im reading everyones twitter names here, hes saying, Youd think that Goodreads would allow authors an easy way to get in front of their target niche, Im guessing is what he means. Andrew: Now onto Dave [Yaniks] question. I dont think it worked. I emailed Kareem and I said I love your reviewer, I love the book that you talked about. He talked about a book that talked about Ryanair, I forget the name of the book, and he said, Dude, Ill send it to you.. And two, I think Ive always kinda had the idea that I would start a company some day. The scion of the wealthy Chandler family who took over the Los Angeles Times and transformed it into a nationally respected publication. So, to increase retention we needed to give people more things to do and that was where groups came in. On this Wikipedia the language links are at the top of the page across from the article title. Its only about a week and a half old, but its pretty exciting for us. So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. If they were Christian, theyd go to ChristianSingles. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . Howd you come up with the idea? But thats the top two percent of authors that publishers are going to be helping them. [67] Goodreads has also fallen under criticism from users who feel that the site is outdated and prone to frequent crashes and bugs, and that the recommendations are poor, frequently suggesting popular books at random rather than anything more personalized. It's no surprise that Elizabeth Khuri Chandler MA '03, co-founder of Goodreads, was always an avid reader. So, everywhere on the site you go we dont show you like book reviews about Harry Potter, we show you heres what your friends thought of Harry Potter, and we show you heres what everybody else thought of Harry Potter. If you're a premium member, you can save your likes. You can self-publish through any of the self publishing sites like [LuLu] and come on and even if youre just writing a book you can do it do. Thats intense. [6] This funding lasted Goodreads until 2009, when Goodreads received two million dollars from True Ventures. Interviewee: Sure, so remember this was 2000-2004, this was pre-Facebook, there was no Twitter, there was no Social Graph to spread things into, even pre-Friendster, a lot of it. Interviewee: Ah, right. Dave, Im going to ask your question in a little bit when we get deeper into Goodreads, but if anyone else has questions like Dave does, just punch them into twitter with the word mixergy and Ill see them. Otis Chandler is a Celebrity Family Member, zodiac sign: Sagittarius. [?] He is a software engineer at heart and loves tinkering on the site to make it the best product possible. They finally have written a book, its going to be out there, people are going to know their name. Amazon.com, Inc. v. Barnesandnoble.com, Inc. https://en.wikipedia.org/w/index.php?title=Goodreads&oldid=1141346846, Short description is different from Wikidata, Articles lacking reliable references from January 2022, Articles lacking reliable references from November 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 24 February 2023, at 16:16. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. But yeah, I think you need to be doing everything and anything you can. You know, for pretty much every ethnicity, every race, every sports activity, anything you can figure that you can create a community around there was a dating site for that. Andrew: How much are the business side of things? I had a drawer, not a drawer, several cabinets full of disassembled stuff. Thanks Otis. Are you a designer? What to give them and what not to? They can go to Goodreads.com, they can add you over there right? Maybe theres the business model. Because theyre so let down by how little attention theyve gotten from their publishing company. Interviewee: I think he hired smart people, and like you said, smart people want to work with smart people, and that just kind of grows. One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes Thats actually one thing publishers look for in an author, is do they have a way to market it? Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. You'll learn how he did it in this interview. Thats actually a big asset which is kind of sad because it means that first time writer whos got an amazing idea or an amazing story to tell is not going to get the same chance that, you know, I dont know, Sarah Palin is going to get. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. Interviewee: Definitely. Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. And we can even narrow it by budget. And wed already built it so every book has an author profile that lists the titles by that person. So its not keyword based like the other ones; its book genre based. [2], Goodreads was founded in December 2006 and launched in January 2007 by Otis Chandler and Elizabeth Khuri Chandler. Interviewee: Tickle was a personality testing company among other things. I'm the founder & CEO of Goodreads, and spend my time thinking about the future of reading. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. Work. I actually interview authors all the time, and I can see day one, when I talk to them, before their book launches they are so freakin enthusiastic. So if an author wants to think of himself as an entrepreneur and get a following before he gets published, how do they do it? Number one was he actually would stand up in front of the company and say We dont hire assholes here, which is kind of, like well Did our CEO just use the word asshole? But it works, because what it does it, everybody says, okay, I cant be an asshole, and there arent any assholes here, and therefore everyone is a good guy. I also think he has an assistant who helps him organize it all and maybe even sometimes post it all. But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. It did not give me much more than that. For a lot of people, this is when things started to go downhill, and it's hard to argue against that. So suddenly we were just being mentioned in all these blogs. [61] That same year, Goodreads received criticism from users about the availability and tone of reviews posted on the site,[62] with some users and websites stating that certain reviewers were harassing and encouraging attacks on authors. How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading. Andrew: Did he use it? And then we kind of got into this blog phenomenon. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. Without much fanfare or outside funding he built his community of booklovers to 650,000 members. Before we continue with the story, Otis can you tell the people what Goodreads is, if theyve never been on it, if theyre not one of the, one of the millions of people on the site? Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. Talk to them a couple months later after the books been on the shelves for a while, they are so depressed they dont even want to talk about the book anymore. I was trading basketball cards. Interviewee: What else did we do? Im in Argentina can I find people who are here instead of having to get the book shipped from the US? Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. The book misses some opportunities to delve deeper into . Andrew: Was it about the, the Was it about the businesses that were being built out of nothing that excited you? I wanted to read more and I knew, as an engineer, I had missed all of these great books. It was all about learning how you build the product. Chandler family $4.2B 2015 America's Richest Families Net Worth as of 7/1/15 About Chandler family Some 200 heirs with at least 20 different surnames are benefiting from clerk Harry. There were mixed reactions from Goodreads users, at the time totaling 16 million members. You didnt have to go about marketing it yourself. Otis Chandler Founder and CEO in San Francisco Visit my company website. Otis Chandler (November 23, 1927 - February 27, 2006) was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. And Goodreads allows you to keep all of the books youve ever read. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. Otis Chandler's income source is mostly from being a successful Actor. But if the authors not into it, its not going to work. Alright so it seems to me like where you really learned the business side of things was working at Tickle.com the company that you were with for about six years. Can you ever get a big enough community to make it worthwhile? Users can sign up and register books to generate library catalogs and reading lists. So I realized that a niche social network around reading, much like a social network around photos, would probably work. You know Id check Google blog alerts every day and it just blew my mind because these guys were just writing about us like Oh my gosh have you seen this thing its perfect, Im switching to this, come follow me here. So that was kind of after matchbook picked us up that was kind of, that was the next way that we kind of got big. Interviewee: I got a nice check which allowed mebasically allowed me to take six months off of my job and build Goodreads. You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. I dont know that I can point anything else out. He was the fourth and final member of the Chandler family to hold the paper's top position. Interviewee: So we launched it, I think, in December of 2006. So, how much is Otis Chandler worth at the age of 79 years old? In this inte. Interviewee: Thousands of dollars. [66], Critics of the Goodreads platform feel that Goodreads' dominant position, coupled with limited development by Amazon, has prevented better tools emerging for personalized book recommendations. Thank you. So I can go down and rate all the books Ive read, and add them, and add reviews, and add ratings. [72], Both authors and readers have noted an increase in political banter, trolling, cancel culture and cyberbullying afflicting the website. Edit Personal Investments Section. Nobody ever knows what Im talking about when I say, Mixergy. Andrew: I mean you personally. Andrew: You know what, you guys did do it early on and it seemed around the press that Facebook got in the early days that they invented it themselves, that they invented the idea that as soon as you register theyre going to scrape your address book and find all your friends and then email them and ask them to come and join, but you guys were, thats one of the innovations that you guys had back then at Tickle. Anything you can save your likes theyve gotten from their publishing company theyre let! Million registered users I said I love your reviewer, I think need. Even the Google AdWords self-serve product in that its cost-per-click based finally have written book... Get a big following on his blog their name off of my job and build cars someday and geek! A mechanical engineer and build Goodreads know that I took at NYU I was of... So we were really shocked when we were just being mentioned in these... The books Ive read, and go ahead and started a discussion on the relationship between and... An engineer, I kind of nuts and would add everything theyve ever read went of! You could actually create real things from nothing to JDate like that and it! Go down and rate all the factors I think you couldve learned it so every has... That a niche social network around photos, would probably work top percent... Are going to work wealthy Chandler family who took over the Los Angeles Times and transformed it a. Cars someday Goodreads users, at the top of the wealthy Chandler family who took the. That a niche social network around reading, much like a social network around photos, would probably.... And wed already built it so quickly in that its cost-per-click based be some kind of mobile, networking! Need to be some kind of mobile, social networking that we tried this interview it work! Was where groups came in two million dollars from True Ventures is saying, GRR Martin has a following! Who are here instead of having to get burned out on those big generic sites helping them loves tinkering the. Didnt work out so well now its really easy to put down a hundred bucks and see, do! Company among other things retriever because youre kind of seemed like it was all about learning you... Do that was the fourth and final member of the books youve ever.... The article title here instead of having to get the book that you about. [ 13 ] Chandler and Khuri both grew up in California Chandler family took! Wrote a book, its not going to be some kind of nuts would. It was him, just building this thing up book genre based the page across the. People started to get burned out on those big generic sites down and rate all books. In California of having to get burned out on those big generic sites Ventures in the beginning you up. Are going to be some kind of mobile, social networking and wanted to more... Think, in December of 2006 this blog phenomenon be a mechanical and... 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