Income Source. Net Assets. and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. Ed McLaughlin is president & CTO for Mastercard Technology and a member of the companys Management Committee. His organization includes strategy & operations teams, content and creative production studio, the data science and media teams as well as cross-functional always-on growth pods across brand awareness, acquisition, retention and partnerships that focus on clearly defined business and growth KPIs. North America Leader for Marketing, Sales & Pricing. Before joining Mastercard, Michael held several roles at American Express in commercial payments, strategic partnerships and ATM businesses. Following his five-year tenure as corporate treasurer and then as Business Finance Officer for the companys largest geographic region, he moved into a business role where he developed and executed the companys commercial products (B2B) strategy, managed the product portfolio and deepened customer relationships. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. He joined Mastercard in 2005 and has held various leadership positions across the company. are you ready for it . Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Rajamannar has found success using it at Mastercard in a B2B context putting together RFPs. June 2, 2021. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what's ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Rajratnam paid c. Take, for example, the Internet of Things. Ken is an advisory board member to the World Intellectual Property Organization on the production of the Global Innovation Index and an Expert-in-Residence at Harvard University in the U.S. Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the . Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. Among her many other honors, she has been named a Power Player by the National Retail Federation, a Restaurant Business Power Player, an Adweek Brand Genius and the She Runs It 2017 Woman of the Year. In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. In 2002, Marisa founded Executive Moms (www.executivemoms.com), an organization created to connect and support accomplished women who are both professionals and moms. Rajamannar warns that a lot of things we take for granted as marketers today are going to fall apart. Raja has overseen the successful evolution of Mastercards identity for the digital age, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform. In this role, he oversees the companys law and policy functions in the United States and around the world. . He is a serial investor with investments in startups like TropicSport, 2ndKitchen, Optivolt, Doosra, OneVet, Singularity Holdings and others. Sunday, February 05 . His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. Rajamannar is trying to make Mastercard multi-sensor whilst also making it a good citizen. Ling Hai originally joined Mastercard in 2010 to serve as division president of Greater China, a role he held for four-and-a-half years. "Opportunity Makers" profiles storytellers in the immigrant community in honor of National Immigrants Day. Mark Abraham is a Senior Partner and Managing Director in the Seattle office of the Boston Consulting Group. Mark has an MBA from Imperial College Business School, University of London, and a Bachelors degree in Economics, also from London University. Ron is a member of the companys Management Committee. Rajamannar, a seasoned marketer with over three decades of . At Mastercard, Raja is responsible for successfully leading the companys marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. Raja joined Mastercard in 2013, bringing with him rich experience as a global executive, managing large P&Ls, and driving business transformation across multiple industries and geographies. Currently, there are more than two dozen new technologies coming at us, at a heretofore unheard-of speed. The Company's decency quotient , or DQ, drives its culture and everything it do inside and outside itself. 9:40 PM PST February 21, 2023. Under Review. Since 2006, Jess has held various roles of increasing responsibility at Mastercard including customer engagement and collaboration with telecommunications companies and banks where she was responsible for delivering both card and digital solutions, as well as payment experiences for both emerging and developed markets. Verdone oversees all marketing efforts for the bank's 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. In these efforts, Greg is a key advisor to the CEO, executive team, and Board of Directors, helping to shape the future trajectory of the company. Prior to this role, he led the development and management of the companys priority initiatives in North America, such as Mastercard Installments/buy now pay later, open banking, account-to-account payments, and bill pay, ensuring continued value delivered to merchants, financial institutions and consumers. From 2009-2013, he served atthe White House as assistant to the President and deputy national security advisor for international economic affairs. Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. We are assessing whether to renew the deal or look at other opportunities," Mastercard chief marketing officer Raja Rajamannar told ET. In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at whats ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and . Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. He has held executive leadership roles in Product Management, Technology Delivery, Business Development, Strategy and Innovation. Marketers should not depend on delegating knowledge. Raja Rajamannar. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . He is a member of the companys Management Committee. During his time at Citigroup, Gilberto served on the boards of Credicard and Redecard, playing a critical role in the restructuring of the Credicard Group and on the Redecard IPO transformation. 24 years of global experience before joining Humana, including 15 years with Citigroup, responsible for overseeing a number of the credit card businesses. . Jennifer Erickson is the Executive Vice President of Communications at Mastercard and a member of the company's management committee. New Haven, CT 06511-3729. Organizations Filed Purposes: THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. Lippe Taylor 13 Oct 2020 // 6:03PM GMT. Rajamannar is in a unique position to know whats on the horizon along with his current role as Chief Marketing & Communications Officer of MasterCard, he is also the President of its Healthcare division, and serves on the Board of Directors of the Ad Council and the Association of National Advertisers (ANA). She received the alumni of distinction award from both institutions. Previously, he served as president of Enterprise Partnerships, based in London. These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. Diane holds graduate degrees from Columbia University and the University of Nairobi, as well as an undergraduate degree from the University of Toronto. He works closely with senior management to develop and execute on the future vision and strategy for our Services business. Shamina is a lifelong learner who has studied at Harvard, Yale, Stanford and the Indian School of Business. Marisas earlier career spanned the client and agency worlds, including serving in global advertising and brand strategy roles with Unilever Cosmetics International and Revlon and in account management roles with J. Walter Thompson and Saatchi and Saatchi. He is a former Assistant Secretary of State and he also worked on Capitol Hill as the National Security Advisor to the Senate Majority Leader. Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Ajay sits on the board of directors of PVH Corp. In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . In this role, he supported the companys growth in key businesses and markets and optimized talent programs in a competitive environment. 2023 Forbes Media LLC. On Sale: 02/09/2021 Price: $27.99 The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. The teams results-focused approach combined with leading-edge technologies and strong data assets deliver value to customers and create differentiation for the company. Join several CMOs from top brands as they discuss how to connect and create impact with a range of audiences in relevant ways. McLaughlins previous roles included serving as group vice president, Product and Strategy at Metavante, co-founder and CEO of Paytrust, and executive vice president of product and marketing at LogicWorks, Inc. Dont miss your chance to attend one of our upcoming virtual or in-person events! He has extensive experience working with international and federal law enforcement agencies both as a special agent in the United States Secret Service and as an officer in the United States Army. (function(){var bz=document.createElement("script");bz.type="text/javascript";bz.async=true;bz.src="https://organizer.bizzabo.com/widgets/tickets/tickets.js";var s=document.getElementsByTagName("script")[0];s.parentNode.insertBefore(bz,s);})(); We'd love to hear from you. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful . April 20, 2022 | 13 min read. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . The campaign workedbut would . Raja Rajamannar is the Chief Marketing & Communications Officer and Pres of Healthcare at Mastercard. Gilberto is a member of the companys management committee. Dhanush is also fond of cars and owns a wide range of luxury cars including Rolls Royce Ghost, Audi A8 and Ford Mustang. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA. Earlier in her tenure, she led the management, development and commercialization of consumer and commercial products for Mastercard Europe, as well as roles in strategy and development. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. He is responsible for scaling and managing newglobalbusiness areas,supporting regional engagement efforts for key initiatives, and driving growth across existing and emerging segments. In this role, she is responsible for the end-to-end technical implementation of the companys products and services worldwide to issuers, acquirers, merchants and other partners. Edward P. Evans Hall She has played a significant role in the development and commercialization of solutions such as mobile payments, tokenization, open banking, installments and more. Malhotra is a member of the U.S. Presidents Advisory Council on Doing Business in Africa and the Dubai Chamber of Commerce & Industry International Advisory Council. He replaces David Wheldon, CMO at RBS, who has been president since 2015. Rajas groundbreaking theories and innovative strategies are documented in his first book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers. A Wall Street Journal best seller and recipient of the Stevie and International Book Awards, Quantum Marketing is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age. Ling Hai is a Chairman of Mastercard-NUCC, a joint venture company in bankcard switching headquartered in Beijing. Shamina was executive director for the historic first Presidents Advisory Commission on Asian Americans and Pacific Islanders, which was created by executive order in 1999 and has been renewed by each president since. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. This includes developing a number of global-firsts that are impacting the lives of millions of people: empowering citizens and businesses by creating interoperable mobile ecosystems; launching lending platforms which digitize and revolutionize supply chain management; bringing new levels of security to online and in-store purchases and introducing new energy and agriculture digital solutions to enable greater access and financial inclusion. Through a consultative approach, they enable partners around the globe to build best-in-class solutions tapping Mastercard technology and deliver them at scale. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. Mastercard is a global technology company in the payments industry. . Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. The . Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). Sherri holds a Juris Doctor degree from the University of Pennsylvania and a Bachelor of Arts degree in literature from Duke University. Brands cannot continue to invest in a fundamentally flawed model. He is a graduate of the University of Pennsylvania, Wharton School of Business and in 2018 completed the AI: Implications for Business Strategy Executive Program at Massachusetts Institute of Technology (MIT). Prior to joining Forbes, Diane was a senior editor at McKinsey, where she hosted The McKinsey Podcast. Over the past decade, Sachin has been instrumental in shaping the companys growth and transformation efforts. Get the latest Forbes updates and relevant offers about Forbes' products and services by sharing your email with us. The most recent stock trade was executed by Hai Ling on 27 February 2023, trading 8,220 units of MA stock currently worth $426,043. Satvinder holds an MBA from Durham University, United Kingdom, and a Bachelor of Engineering from Delhi College of Engineering, India and is currently based in London, United Kingdom. Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Mark Abraham, Managing Director & Senior Partner, BCG, Diane Brady, Assistant Managing Editor, Communities. He serves on a number of boards and commissions, including the T. Rowe Price corporate board and the National Endowment for Democracy board of directors. Mike is a distinguished fellow of the Council on Foreign Relations. The team reinforces the value of payments, enhances business performance, and elevates consumer experiences for issuers, merchants, processors, acquirers, and public-sector institutions. Linked companies : Mastercard Incorporated - PPL Corporation. She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. Before joining Mastercard, Andrea was an associate principal at McKinsey & Company in Italy, where he worked with large, pan-European retail banks leading strategic projects on key business topics. She is a member of the Board of Trustees at Manhattanville College, a member of the Partnership for NYCs David Rockefeller Fellows Program, a board member for the Cystic Fibrosis Foundation of New York and a member of the New York Transit Innovation Partnership Board. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. Prior to his current role, he helmed Mastercards business for South Asia, including India. I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management Raja Slots Net Worth. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 Worlds Most Influential CMOs by Forbes, top 10 Worlds Most Innovative CMOs by Business Insider, and inductee to The CMO Club Hall of Fame. Mayur spent almost 13 years @SapientNitro leading digital marketing engagements for global brands like Coca Cola, Unilever, ESPN XGames, Mars, Citibank, Chrysler, FIAT Abarth, Motorola, Burger King & many others; he lead the largest production studio for the company for a number of years before becoming the marketing technology thought leader for one of the North American business units. ET - Virtual Event. In this role, he focuses on identifying new opportunities, driving new revenue streams, and managing key customer and partner relationships. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. He has over 25 years of experience in International Financial Services across retail and corporate banking and has worked extensively throughout the U.S., Latin America, Europe, Asia and Africa. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. He extended Mastercard's partner ecosystem by creating its global startup engagement program, Start Path, which helps innovative later-stage startups scale. 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