Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. Enjoy these berry matcha cream bars! One story featured newly minted aviation cadets at the Santa Ana Army Air Base. Their issues dwell largely on four subject areas: travel and recreation, gardening and outdoor living, food and entertaining, and home design and decorating. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). Tempting Photo Magazine. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Peaches Young Girls Adult Photo Magazine. We are firmly committed to the future of Sunset and we have made this difficult and temporary decision to preserve this iconic business over the long term, Steinhafel said in the email. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. Vistas of mountains and tiny, captivating details of little shops. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of, Youll Never Cook Spaghetti the Same Way Again After Reading This Recipe, This Is the Quickest Way to Get Rid of Your Lawn (and Yes, You Should Do It Now), A Montecito House with an English Garden Vibe Gets a Modern Facelift, 7 Essential Design Tips From Los Angeless Top House Flipper, This Oakland-Based Org Is Continuing to Shift Natures Narrative Around Black Joy, These New Books by Black Authors Need to Be on Your Reading List. This was a "plus benefit" for magazines generally and a few especially--Sunset, National Geographic, Better Homes and Gardens, Reader's Digest, and others that were saved by readers. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Indeed it was, but it won big. The merger in June of 1990 was based upon a commitment to the editorial mission of the past 60 years, but recognizing the reality of continuing changes that had been the modus operandi for all the years of Lane ownership. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. By: Author Olin Wade (Remodel or Move Stuff). Founded in 1898, it is the oldest continuously published magazine in the United States and the largest regional lifestyle magazine in the country. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. Additionally, a sunset can evoke a sense of peace, tranquility and comfort as its beauty captures the eye and heart alike. Roughly 50% of Sunset's garden photography was taken in this area. Copyright 2023 S Media International Corporation. But the large majority move to nearby Western states. It was a successful formula: by 1938 the magazine was again profitable. Sunset's editorials have helped families with ideas for minimizing damage from earthquakes and unstable building sites, brush fire prevention, conservation of water, solar energy, nonpolluting garden products, and many ways to help achieve better environmental goals. Thomas J. This feat is further significant, given its focus on only one geographical region of the nation: Western America. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. Guidelines are quite loose for photo submissions. I have been a print subscriber to sunset magazine for at least 7 yrs. For example, Yosemite and other Western attractions were much more difficult to visit from east of the Sierra and Rocky Mountains, and Sunset's early goal was to make "coming West" much more comfortable and cheaper--which just might encourage a decision by some passengers to settle down out West! A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Her quick response was "Sunset is all about the West that we came out here for!" Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. A next-gen modern architectural gem is a model for gracious, sustainable living. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. They may not be copied, reproduced, or used in any form without express written permission. [2][3] Sale price of the magazine, including both its assets and liabilities, was estimated at $12 million a fraction of the publication's value during its heyday. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. JavaScript seems to be disabled in your browser. It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. Can the Panama Canal be destroyed from the air? 16-year-old student killed in violent altercation at Santa Rosa's Californias storms arent letting up. And, thanks to Sunset, I did. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. Brother Mel was often the barbecue chef, and our first staff family picnic was held there. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. Story Written by Sunset Staff June 29, 2020 Share this story Our summer Outdoor Living issue is now ready in purely digital form. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. We did not want nor sell "pass along" readership figures to advertisers, including Sunset Books. It covers a wide range of topics from climate and gardening conditions, to plant types and gardening charts, and its tailored specifically to each of the 18 different climate regions found in the Western United States. For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. Image courtesy of Atlas. Its test kitchen processes thousands of recipes a year. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". The Best of the West & The Weekender: Twice a week, on Tuesdays and Sundays, our editors bring you their favorite places, events, phenomena, and obsessions, along with the latest, most inspiring stories from Sunset.com. In 1943, Sunset devised a new motto: "The Magazine of Western Living.". ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. A complete home renovation that feels lived-in, comfortable, and sophisticated. Yes, Sunset magazine is still published and available for readers. The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. On the other hand, in clear skies, the lack of haziness or cloud cover often results in more vibrant colors across the sky and therefore longer sunsets. [21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. Plus news of accounts in review, the best creative work, new campaigns. Her writing has been recognized by the California Newspaper Publishers Association and Association of Alternative Newsmedia. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. What happens when I delete my Shein account? And Sunset was one of the few magazines that did not rent or exchange subscription lists. The current editor-in-chief of Sunset magazine is Bobbi Mahal. Penthouse Magazine, the long-running and raunchier rival of Playboy, said Friday that it is ending its print edition after 50 years on the newsstand and will now only be offered in digital format. In the earlier tough and lean years, tightly written articles with black-and-white photographs and illustrations simply gave more helpful how-to-do-it information to readers and supported the growing number of advertisers to present their "what-to-do-it-with" advertising. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. The magazine's executives announced today that the Spring 2020 issue will be its last. It has sensed and capitalized on Western regionalism." [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. In recent history, as California has been the magnet to draw the largest share of domestic and foreign population growth, some old and new Californians have moved to other states with smaller populations for a number of reasons. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. Once youve made your purchase, youll receive your subscription within 4-6 weeks. On April 18, 1906, the 1906 San Francisco earthquake destroyed the Sunset offices. A sunset is a symbol of the end of one cycle and the start of another. During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. Sunset is a lifestyle magazine in the United States. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. Published six times a year, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our nearly five million readers. Can I get duplicates? Wed send them. May created a long, low, adobe homestead that surrounded a central courtyard. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. Today, the Gross State Product for the 13 Western states, if a separate nation, would rank sixth in the world. Roasted baby beets are tender, sweet, and earthy, allowing the bright flavors of spring mint from the farm to round out the dish. Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. "Publisher, philanthropist dies: Former. Lastly, they also have awarded many local garden and outdoor spaces, as well as hosted many events in the Western states, contributing to the landscape and sense of community in the area. On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. Sunset Magazine is published 12 times a year, so first copy of Sunset magazine is expected to arrive in approximately 6-8 weeks. All Rights Reserved. Add these highly anticipated reads to your list. Harper's focuses on literature, politics, culture, finance, and the arts. But the "mission" stays firm. In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. Offers may be subject to change without notice. Sunset Magazine is quiet safe to use but use with caution. Even if publication of the print edition had decreased (to bimonthly) over the past two decades, and Mad's famous holdout against accepting advertising ended in 2001, this is still an A-list pop . The situation in 1990, in brief, was far different with respect to the "health of the business" than had been true in 1914 and 1928. 10. Advertising was not initially accepted in regional editions. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." Landscaping Want a Garden That Saves Water? Welcome to customer service for the Sunset Shop! Sunset is a place to share your travel stories and be inspired by the stories of others. You can get a new subscription to Sunset magazine via their official website. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Your email address will not be published. Barber and beauty shops placed the icon magazines on their tables and shelves. Yes, Sunset magazine is a monthly magazine. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. United States Magazines, like all traditional media, have faced many challenges in the digital age. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. Also, entrepreneurship and innovation characteristics have long been identified with the West. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. Rosalie Muller Wright now serves as editor-in-chief. Sunset magazine has a total of 1.6 million subscribers in the United States and Canada as of 2020. Sunset has been an innovator in new marketing-sales strategies for both the magazine and books. A few years later, the end of World War II brought an explosion of newcomers. I never received the Nov/Dec issue and emailed them. Founded in 1898, the magazine is devoted to the West and all it has to offer. If youre signing up for a digital subscription, you can start reading your favorite magazine within minutes of completing your purchase. And while thats by no means wholly accurate, its still sort of true. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. The hues of vibrant reds, oranges, and sophisticated visiting staff and.. Executives announced today that the Spring 2020 issue will be its last Remodel or Move Stuff ) publishes Western!, and travel experiences of the nation: Western America 36,000m2 ) parcel was a successful formula by... 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